RIMS’ commitment to being the preeminent professional asset for anyone with risk management responsibilities within an enterprise is the driver behind its new tagline, “the risk management society.” RIMS aims to provide the tools, resources, thought leadership and advocacy needed by professionals in today’s business climate, and its re-brand strategy reflects that end.
“Our brand should be reflective of the value of the products and services we offer, and during 2010 we determined that a change in our look was necessary to illustrate the evolving nature of RIMS’ offerings,” says Terry Fleming, immediate former president of RIMS. “We are extraordinarily pleased with the results of this effort, and believe the new appearance conveys the progressive nature of RIMS’ interactions with its members, as well as the industry as a whole.”
“The distinctive stripes that are the driving force behind our new logo reflect an unparalleled ability to deliver resources and meet our members’ changing needs,” says Mary Roth, executive director of RIMS. “We draw upon this commitment to shape the discipline through a strong and vibrant community of risk professionals.”
Visit www.RIMS.org to view the online appearance of RIMS’ re-brand. Further elements that incorporate the new logo will be rolled out over the course of 2011. The new brand will be present in RIMS’ print, event and online components.